Aries Arise
e-commerce
UI design
User research
User Experience
Aries Arise is an urban streetwear brand quickly making a name for itself whilst collaborating with some the largest brands and celebrities across the world.
Challenge
Aries Arise wanted to shift their website over on to Shopfiy 2.0 whilst also refreshing their websites look and feel. Working with their internal design and distribution team, my task was to create a new look and feel for Aries Arise whilst retaining the punk yet authentic identity which appeals so well to their audience.
Sofia who is the founder and creative director of Aries Arise has a background in hand dyeing and printing. We wanted to make ensure the 'rolled up sleeves and 'hand made' feel was oozing through the screen.
This aproach was achieved via high contrast flash photography, grain and noise filters and a vibrant colour pallete that felt like it had been playing in the dirt all day to retain that rebellious yet articulated feel across the site.
This aproach was achieved via high contrast flash photography, grain and noise filters and a vibrant colour pallete that felt like it had been playing in the dirt all day to retain that rebellious yet articulated feel across the site.
Translating the new branding
#000000
#CBCBCA
#86BBAD
#DFBABC
Times New Roman
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Final screens
